TARLAC CITY– They were all there, from wedding gowns, photography, videography, flower arrangement, venue, restaurant, wedding planners, coordinators and down to wedding cakes–all the needs and amenities of a successful wedding event.
Frames and make-up artists were among the more than 30 exhibitors who joined the first Bridal Expo in Tarlac, with SM City Tarlac as host and venue of the event.
“The 3-day affair was a huge success and we are thinking of hosting it again next year. It will be a much bigger extravaganza,” enthused Ms. Jet Liwanag-Reyes, SM City Tarlac assistant mall manager.
Mr. Elmer Ulanday, the mall’s marketing manager, expressed amazement at how the province embraced the Bridal Expo. He himself was a wedding emcee and singer before he joined the SM Group of Companies.
“For three days in a row, shoppers visited all the booths in the Bridal Expo. This is an indication that Tarlac is now open to this wedding concept,” Ulanday said.
The participants were professionals in their fields of expertise.Even those who were not familiar with the type of wedding were awed at the wedding photos in large frames, the elegant wedding gowns and the table set up for the Bride and Groom.
Added attraction was the Bridal Fashion Runway participated in by adorable little flower girls. The Bridesmaids who walked the ramp were title holders in different beauty pageants. The brides were beautiful in their elegant white gowns–exclusive creations of Josette Baluyot-Limcangco– as they walked the red carpet provided by SM mall. The dance number was provided by professional ballet dancers.
According to the young designer, the “ber” months (September to December) have replaced June as wedding month in the Philippines. “What we have now is the modern bride. And the modern wedding is not expensive but elegant.” she said.
Shianne Junio-Gomez of Pose and Play Photography said, “It’s not really competition, but camaraderie at the Bridal Expo. Our first and foremost aim is to satisfy our clients. No one monopolizes the trade.”
Aris Santos of Flowers and Beyond was a nobody, a totally unknown person, when he was starting his business. But he joined Bridal Expos, where he caught the attention of clients and “captured” them.
“Bridal Expo did good a lot of benefits. We met clients on a face-to-face basis,” Santos said.
He said that in the three-day Bridal Expo, he had more than 20 clients. “This is an improvement on the number of walk-in clients in the office, which would be just around five a month,” Santos added.
The Bridal Expo was organized by Igi Caluyo of Philtrade Exhibits.”Our objective is to gather all the wedding shows and events in one exposition, in one venue. In this way, clients can get a lot of freebies, a lot of discounts and guidance from experts,” he said.
Caluyo advised would- be bride and groom leave wedding preparations and planning to the experts. “I will guarantee a 100 percent worry-free, memorable and excellent wedding. ” he said.
“I was really surprised. It was a gamble to hold the event in November and we made it with flying colors. Now, the clients are looking forward for our offering next year, maybe in middle part of 2016,” Caluyo added.
He described as world-class all the works of the Bridal Expo participants. “Puwede nang makipagsabayan sa mga taga- Manila. Hindi mapapahiya ang mga client sa gawang Tarlac pagdating sa weddings and events, ” Caluyo said. Homer Teodoro/NorthboundPH