Samsung Galaxy Studio puts the spotlight on the new Gear S2

Samsung Galaxy Studio puts the spotlight on the new Gear S2

MANILA – What do you get from a brand that believes that technology should constantly innovate the way people live? A space where this vision is translated into something tangible—one where their most innovative mobile devices are presented in an exciting visual and experiential showcase—the Samsung Galaxy Studio.

At the Samsung Galaxy Studio, consumers will find an inviting space that welcomes them to mill and actually experience the best mobile device innovations that Samsung technology has to offer—whether it’s the most advanced smartphones, the most revolutionary smartwatch, or even a new breed of connected multimedia accessories, name it and Samsung has the best of it. It’s a venue that seamlessly blends the digital experience of each Samsung mobile device with the physical space, allowing consumers to enjoy the brand’s advanced yet accessible technology, and realize how it can enhance their diverse lifestyle needs.

Our starting point was a deep understanding of our consumers—what they wanted &what they really needed from their mobile device ecosystem. From there, we created technology designed to address their ever-evolving needs; but we also wanted to present these solutions in a way that sought to transform their usage experience, based on Samsung’s distinct brand of innovation,” explains Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines.

The exclusive launch of the Samsung Galaxy Studio last November 26 at the SM Mall of AsiaGlobe was a testament to this commitment to innovating consumers’ experience of mobile technology, where Samsung welcomed members of the media and celebrities to a unique visual display which transformed the SM Mall of Asia LED globe into the world’s largest smartwatch, with real-life interactive stunts that demonstrated just how the Gear S2 gets better with every turn.

The exclusive event also saw the introduction of Samsung’s latest ambassadors and partnerships for Gear S2. Demonstrating how it perfectly complements the stylish set as a wearable tech accessory were internationally-recognized fashion-designer Francis Libiran, Top Fashion Photographer BJ Pascual, global Fashion Journalist & Blogger Ingrid Chua-Go, international model Kelsey Merritt, Radio DJ AndiManzano, Top Lifestyle Bloggers Cecile Zamora Van Straten&Kelly Misa, and Club DJ &model Callum David. Bringing to life how the Gear S2 supports the active lifestyle of fitness enthusiasts were actor and triathlete Victor Basa, Top Fashion & Sports photographer and fitness evangelist Xander Angeles, together with the rest of his TriSixFiv triathlon team, as well as five of the top coaches from CrossfitMNL.

Joining the Samsung Gear S2 ambassadors at the event were Samsung Galaxy brand ambassador Liz Uy, as well as Rajo Laurel, Bubbles Paraiso, Carla Humphries, and many others who celebrated the successful launch of the Galaxy Studio and unveiling of Samsung’s latest innovation in wearable technology.

To showcase how the Samsung Gear S2 most-fittingly blurs the line between wearable technology and fine fashion, the world’s most precious strap for the Gear S2 was also revealed to the guests. Masterfully created by leading jeweler Marilou Co of Marilou Jewellery, the strap is encrusted with 200 VVS diamonds meticulously hand-set on genuine black calfskin leather, and supported by an 18K platinum white gold lockset, the precious piece exclusively on display that evening was valued at PHP20million.

“We wanted to highlight what makes the Gear S2 a stunning, fashionable piece of wearable technology, and to underscore that, we paired it with a stunning diamond strap designed by acclaimed jeweler Marilou Co,” said Digs Dimagiba, Business Unit Head for IT & Mobile Business of Samsung Electronics Philippines.