TUGUEGARAO CITY — The Department of Trade and Industry (DTI), s the Institutional Partner (IP) of the Development Academy of the Philippines (DAP) on the implementation of the “Market Advancement through Nurturing and Greening” Operations to Enable Sustainability in Region 2 (MANGOES 02)” project,has started rolling out the project to pilot beneficiaries in Rizal, Cagayan.
The project is a re-entry plan of Tessie Isidra Guitering of DTI Cagayan, which aims to improve the productivity and marketability of mangoes through value enhancements that would dictate higher price of the produce and improve the bargaining power of its mango stakeholders, DTI-02 informatio0n officer Manilyn Ponce said.
Through the MANGOES -2 Project, focus group discussions with the mango growers of barangay Illuru Sur in Rizal, Cagayan were initiated to identify reasons why the mango industry of the municipality has remained unnoticed and undervalued.
Among the identified reasons include the lack of infrastructure and input resources, technology and technical gaps and monopolized buying resulting to very low price.
Aside from FGDs, a market assessment survey was also conducted to gather more information on the current status of the industry in the municipality.
The mango growers gained new hope and optimism in revitalizing the industry amidst the drastic damaged caused by the recent Typhoon Lawin. Their commitment and cooperation is evident as they are now on the process of registering a mango growers association with the Department of Labor and Employment (DOLE).
The DTI Region 2 has lined- up several activities to help stakeholders. These include among others a Seminar-Training on Vallue Additions of Carabao Mangoes through Quality Improvement and a Workshop on Branding and Marketing Strategy, Ponce added. PNA-northboundasia.com