PLDT revamps management team

MANILA — PLDT Inc. (PLDT) has revamped its management team as it seeks to strengthen its digital services for its customers.

The group will be led by Eric R. Alberto as Chief Revenue Officer (CRO) reporting to the President/CEO effective December 1, 2016. His role as CRO integrates the Home, Wireless, Enterprise, International and ICT business across PLDT and Smart. As Head of Enterprise, International and Career Business of PLDT-Smart, he was able to transform and lead these businesses into unprecedented success.

Alex O. Caeg is appointed Head of WCD Sales and Distribution of Smart effective December 1, 2016. He is one of the pioneer senior executives in wireless and has been responsible for managing the international and carrier business of PLDT and Smart and will now move on to drive sales and revenues generation in Smart.

Ray C. Espinosa is appointed Chief Corporate Services Officer effective December 1, 2016. He will provide more focus on managing, organizing and synchronizing corporate services related functions including corporate affairs and legal services, regulatory affairs and policies, supply chain management, property and facilities management, asset protection and risk management, business continuity and resilience, data privacy as well as corporate communications and public affairs.

Ralph W. Brunner is appointed Chief Customer Experience and Data Analytics Advisor effective January 1, 2017. As an experienced marketing strategist and formerly serving as Senior Vice President, Global Marketing Strategy, Advanced Data Analytics and Chief Marketing Officer for Asia of Metropolitan Life Insurance, one of the largest life insurance companies with the world with headquarters in New York City, he will be responsible for spearheading and synchronizing the business analytics functions and championing customer experience and philosophy across PLDT.

Jerry D. Brace who was appointed Chief Information Adviser last September 12, 2016 shall oversee the final design, development and implementation of short and long term IT strategies for the PLDT Group and will be vital on recognizing important new technologies as well as providing the technical vision and expertise to complement the PLDT Group’s business vision.

Liza Sichon is appointed Chief People and Culture Officer effective December 1, 2016. She has previously held top level executive human resources positions across the Americas, Europe, Middle East and Africa, Asia Pacific and Latin America in high tech, financial and health care industries. Previous posts she handled include being the VP Human Resources, HR Transformation, Communications and Operations for Hewlett Packard and VP International: Mergers and Acquisitions Human Resources for Avaya Inc.

Keith D. Walter was appointed IT Transformation Advisor of the Business Transformation Office (BTO) last October 23, 2016. He is a senior executive with more than 30 years of management and technical experience with leading telecoms, high tech and retail companies internationally with a proven record of achievement in enterprise transformation programs, management consulting and system architecture.

Carlo S. Ople is appointed Enterprise, International and Carrier Business Digital Marketing Safety Head effective December 1, 2016. He is a multi-awarded and veteran digital marketing executive. He was formerly Managing Partner and Director of DM-9 Digit, the reigning 4As Digital Agency of the Year. He is also the founder and editor in chief of, a technology and gadget website that has over 1 million unique visitors per month.

Joseph Nelson M. Ladaban was appointed PLDT Group Corporate-Wide Chief Credit, Collection and Churn Management Officer last September 1, 2016. His role will involve supervising overall credit quality and harmonizing credit policies and processes across the group.

Winston Damarillo heads PLDT Capital, holding company for its investments in Internet/over the top (OTT) companies.