DOT joins World Travel Mart London 2015; showcases new campaign

MANILA, Nov. 2 (PNA) — The Department of Tourism (DOT) and its marketing arm, the Tourism Promotions Board (TPB), are among the 5,000 exhibitors from 186 countries and regions present in the World Travel Market (WTM) London 2015 which kicked off at the ExCel in London, the United Kingdom, on Monday (Philippine time).

The four-day business-to-business exhibition allows over 50,000 senior travel industry professionals, government ministers and international press to network, negotiate and discover the latest industry opinion and trends at WTM.

During the event, the department showcased its 2016 tourism campaign “Visit the Philippines again” which DOT Secretary Ramon Jimenez Jr. said “will have similar events held in Visit the Philippines 2015 plus much more.”

“We wanted to create a program (campaign) that induces revisiting or new visits because it is a stronger retail orientation,” Jimenez told reporters in an earlier interview.

He said that DOT and TPB are putting up together tour packages somehow meant to reward tourists for patronizing the country.

Visit the Philippines again will welcome the second edition of Madrid Fusion Manila, the biggest culinary event in the Philippines and Southeast Asia, and the second edition of MTV Music Evolution, a concert to bring to life the evolution of a music genre.

DOT PHOTO
DOT PHOTO

According to WTM London Senior Exhibition Director Simon Press, there are a total of 247 new exhibitors participating in the event this year.

“The fact that WTM London has signed up almost 250 new exhibitors shows how immensely important the global travel trade sees this event,” Press said.

“With many opportunities to network and conference sessions that cover the whole spectrum of the industry, there is no better place to do business than WTM London,” he added. Azer N. Parrocha/PNA