NEW YORK — Slightly more than half of all American adults pay for news in some form and roughly half of those subscribe newspapers, a new study found.
And contrary to the idea that young people will not pay for news because information on the internet is free, nearly 4 in 10 adults under 35 are paying for news, according to a recent study undertaken by the Media Insight Project, a collaboration of the American Press Institute and The Associated Press-NORC Center for Public Affairs Research.
People are drawn to subscribe news for three main reasons: because a publication excels at coverage of key topics, because friends and family subscribe to the publications, and to a lesser degree, in response to discount promotions on subscription prices.
The study also shows that about two in 10 of those who don’t pay for news now indicate they are inclined to begin to pay in the future.
Most subscribers see themselves as primarily either print-oriented or digitally oriented – only four percent describe themselves as a combination of print and digital.
The survey was conducted February 16 through March 20, 2017, using AmeriSpeak®, the probability-based panel of NORC at the University of Chicago. Interviews were conducted online and over the phone with 2,199 American adults. Xinua-northboundasia.com