PLDT partners with Roku Inc. to bring better entertainment for Filipinos

MANILA — Telecommunications provider PLDT has partnered with California-based home digital media products manufacturer, Roku Inc., to provide better entertainment for Filipinos.

This is because the company sees a growing demand for internet-delivered TV series, said Oscar Reyes Jr., PLDT HOME operations head.

Reyes described Roku as the best partner for this initiative, as Roku is a pioneer in streaming TV.

PLDT shared that in the second quarter of 2016, Roku had more than 10 million active accounts in 10 countries, including the United States, United Kingdom, and Australia.

“Roku’s streaming platform excels in viewer engagement, due to its simplicity and breadth of content,” PLDT said.

With this, Reyes noted that Roku’s powerful platform will be a strong complement to PLDT HOME’s current array of content from various providers that include iflix and Fox International Channels.

PLDT HOME said its broadband subscribers currently enjoy subscription video on demand (SVOD) through their iflix accounts which include Western, Asian and local TV shows and films. Its partnership with Fox, on the other hand, also allows live streaming and catch-up television Fox channel’s various shows.

Meanwhile, the company said PLDT HOME has been increasing the speed of its Fiber plans with the most recent upgrade reaching as high as 1 Gbps to satisfy the growing needs of subscribers for bandwidth-heavy apps like video streaming.

In a statement, Andrew Ferrone, vice president of Pay TV at Roku, said that by leveraging Roku’s streaming platform to launch a brand new TV service, Filipino consumers can better enjoy the best entertainment on their TV at home. Ma. Cristina Arayata/PNA/northboundasia.com