Animated film ‘The Secret Life Of Pets’ takes lead in box office race

LOS ANGELES — Original animated film “The Secret Life Of Pets” enjoyed a great debut this weekend, leading the North American weekend box office far ahead other films.

Presented by Universal Studio’s Illumination Entertainment, “The Secret Life Of Pets” debuted at 4,370 locations around America and Canada, the widest opening ever for an animated film, with an estimated USD103.2 million in ticket sales. It’s about 23,610 dollars per theater average.

The three-day revenue leads this Universal picture to the sixth-highest opening total for an animated movie ever open with more than 100 million dollars, according to movie box office tracker comScore.

Compared with the first weekend ticket sales of other animated films in recent two years, “The Secret Life Of Pets” ranked in third place, only after Disney’s “Finding Dory” which received 135 million dollars in first three days in June and Universal’s “Minions” which got 115.7 million dollars last July.

Internationally, “Secret Life of Pets” is only playing in nine film markets out of North America so far with a total sales of 42.6 million dollars. In the following three months, the pets film will release in 57 more markets including China on August 2.

“The Secret Life Of Pets” received a solid “A-” from first-night moviegoers on CinemaScore and it got a good enough 76 percent of recommendation rate from critics on Rottentomatoes. Among the audience of “The Secret Life Of Pets”, a large number of them are family viewers.

Warner Bros.’s “The Legend Of Tarzan” was in second place this weekend with 20.6 million dollars in ticket sales, dropping 46 percent compared with the sales of last weekend. Over 10 days of exhibitions, it has 81.4 million dollars in North American ticket sales, which is still far behind its cost of 180 million dollars.

“Finding Dory” was in third place with 20.4 million dollars in weekend sales and 422.6 million dollars in sales in America and Canada over 24 days, making it the highest grossing release in North America in 2016 and the third highest grossing animated release of all-time, less than only 200,000 of 1994’s “The Lion King” which grossed 422.8 million dollars in total, and only less than 19 million dollars shy of topping 2004’s “Shrek 2”, which got 441.2 million dollars in all.

Internationally, “Finding Dory” has got 220.2 million dollars, which adds its worldwide revenue to 642.8 million dollars.

Fox’s R-rated comedy “Mike And Dave Need Wedding dates” debuted in fourth place with 16.6 million dollars in opening weekend sales. The film played to an audience that was 48 percent of male and 52 percent of female, and the audience split right down the middle in age demographic, playing 50 percent under the age of 25. It got a “B” rating from first-night audience on CinemaScore and a 41 percent of approval rate from critics on RottenTomatoes.

Rounding out the 10 most-popular movies this week were “The Purge: Election Year” (11.7 million dollars), “Central Intelligence” (8.1 million), “Independence Day: Resurgence” (7.7 million), “The BFG” (7.6 million), “The Shallows” (4.8 million) and “Sultan” (2.2 million). PNA/Xinhua/northboundasia.com